xAd Targets Own Office for “Ultimate User Experience”

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Location-based mobile ad provider targets own office for ultimate user experience

When xAd CEO (or, head honcho as their website describes), Dipamshu Sharma, asked ‘what’s new in office design?’ it was clear the standard response of “open space with a focus on collaboration areas” wouldn’t cut it. The design needed to reflect the rambunctious energy of the company and its employees.
 
Design Republic was brought on to create a new space for xAd which reflected their core values: be transparent, be disruptive, be relentless. Being disruptive was a challenge easily accepted by design republic. To fit the company’s energetic personality design republic’s first move was to disrupt the Landlord prebuilt package at 401 Park Avenue South. Luckily for all parties the standard finishes – maple hardwood flooring, glass conference fronts, exposed ceilings and beams – provided an above average canvas for the design team to build upon.
 
Be transparent. Transparency begins with the floor plan. Hard partitions are scarce in xAd’s new space. There are no offices. Everyone from interns to the CEO are sitting at 6’-0 benching stations. Meeting rooms are faced with full glass fronts. There are perforated FitzFelt panels on a track that act as flexible partitions at the lounge/all hands space. The only solid walls, dividing reception from the open office, are covered in a highly reflective “Where’s Waldo” wall covering by Flavor Paper.
 
Be relentless. Collaborative and breakout spaces come in many forms. Design Republic took a relentless approach to collaborative space. An 80’ “hangout island” is the anchor of the office. A custom millwork piece, which alternates between upholstered booths and small meeting tables and chairs, creates a corridor between the workstations and the cafe and meeting rooms. It reverberates xAd’s green in both the textiles and the dropped canopy above.
 
Be disruptive. To keep energy levels high and the communication gates open, there are two lounges (one slated to have a mobile bar installed) and a vibrant think tank. The bold colors and patterns challenge what is normal in corporate design. The think tank has a multi colored digital print from Maharam on the back wall. In front sits custom bleacher seating with neon yellow upholstery. A live moss installation invigorates reception, in xAd green of course. These design elements are sure to disrupt any threat of a mundane workday.